I’m a design and technology nerd.
Forward-thinking Creative Director and Marketing Manager with 10+ years of experience creating and establishing innovative marketing and graphic design technological materials to ensure successful achievement of brand development. Proven track record of bridging gaps between advertising and software design teams, developing/implementing viable brand strategies, and utilizing contextual research methodologies to ensure swift management and execution of marketing projects.
TL;DR I’m a design and technology nerd.
Experience
Marketing Technology Strategist | Toolhouse | 2022 - Present
Spearhead marketing technology strategy plans by enforcing compliance with industry requirements, conducting research on marketing technology trends, and assessing client needs to support digital strategy teams to ensure omnichannel initiatives meet our client's expectations.
Develops our own internal POVs for martech.
Establishes internal strategies for implementing newer technologies like LLMs and other AI-centric systems.
Conducts regular industry research to stay on top of martech trends to remain an industry expert.
Supports regulatory and compliance teams to ensure martech stacks are aligned with regulations dictated by the GDPR, HIPAA, etc.
Co-Founder & Creative Principle | Brick & Brine | 2020 - Present
Co-founded a small full-service creative agency. Lead creative direction and execution of brand development projects, managed client relationships, acted as project manager, and lead a team of varying designers and contracted vendors, including developers and film production teams.
Launched rebrands for clients in the health, legal, and escrow industries.
Conducted research, discovery, and synthesis to drive project directions.
Creative Director & Marketing Manager | IRG | 2017-2020
Directed and managed numerous digital marketing campaigns by leading design teams, overseeing advertising plans, and coordinating relevant funds/resources which led to timely and efficient execution of marketing projects against strict deadlines.
Developed IRG’s brand guidelines for internal and external partner use
Developed creative briefs, spec development, and design direction for all media and marketing requests.
Managed the branding for IRG and affiliate brands.
Oversaw the work of the marketing department and collaborated with the team for copywriting, developing editorial calendars, and print and digital campaigns.
Mentored project manager and established processes for project development, road mapping, timeline management, epic creation, and managing scope creep.
Facilitated stand-ups, advocated for regular individual check-ins and marketing reviews, and practiced weekly 1:1 meetings individually for performance health, mentorship, and overall team morale.
Content Coordinator | Microsoft - Studio SAGA | 2017
Worked directly with creative and design directors for the studio behind the browser, Microsoft Edge, facilitating internal and external communications within the Microsoft organization.
Worked with team leads to identify important phase and release milestones, near and far future concept phases, research, and prototyping, as well as studio-wide updates from Redmond, Paris, and India teams.
Collaborated with designers on creative teams, developers, and engineering teams to create compelling visual stories.
Owned the design of internal presentations for director reviews.
Spearheaded redesigning and managing the internal studio intranet website to keep all departments informed of internal happenings.
Web Technology & Design Manager | TisBest | 2014-2016
Worked directly with creative and design directors for the studio behind the browser, Microsoft Edge, facilitating internal and external communications within the Microsoft organization.
Worked with team leads to identify important phase and release milestones, near and far future concept phases, research, and prototyping, as well as studio-wide updates from Redmond, Paris, and India teams.
Collaborated with designers on creative teams, developers, and engineering teams to create compelling visual stories.
Owned the design of internal presentations for director reviews.
Spearheaded redesigning and managing the internal studio intranet website to keep all departments informed of internal happenings.
Lead Front-End Graphic Designer | TisBest | 2013-2014
Brought ideas to life through graphic design to fit with the brand identity of both the organization and corporate clients.
Created visual concepts to help facilitate marketing for the organization
Designs included web design, digital marketing landing pages, campaigns, classroom education projects, magazine and print ads, gift card product designs, etc.
Licenses
Google Analytics 4 Certification | Credential ID: 25007827
Agile Scrum Master | Credential ID: 185247
Education
Master of Arts Design Management | 2021
Bachelor of Fine Arts Graphic and Interactive Design | 2013
Associate of Science Business Marketing | 2016
